THE CULTURAL FUTURES LAB.
From Heritage Interpretation to Ecological Folklore, shaping Stories of Change and cultural futures together
01 why cultural futures?
Re-imagining spaces & stories for regenerative futures
How we remember the past shapes the futures we imagine. Recollection is not passive, it is a re-collecting, a re-making, a gathering. Every act of interpretation reframes who we are, where we come from and what we value. Through audience-focused interpretation, community stortyelling and ecological folklore, we treat memory as a living, imaginative force—one capable of seeding more connected, regenerative futures
02 Futures ORIENTed
A collaborative approach to cultural shifts
Cultural futurism drives social and cultural change by exploring new possibilities through a future-centred design process. By posing questions like "What if...?" and "How might we...?", we open doors to diverse forms of expression—from heritage design and speculative futures to ecological folklore and more-than-human storytelling. By amplifying marginalised voices in cultural narratives, we create a shared story of change, fostering a more equitable and inclusive future that enhances our collective resilience.
03 Experience
ON-GOING
LEAPLab
2024 - 2026
PLURIVERSE
OBJECT-LED TO EXPERIENCE LED
2025 - 2026
2022 - 2024
British Library Leeds & St Pancras
Transforming the nation's library from a site where knowledge is held to a site where knowledge is made, locally, nationally and globally through relationships, participation. A Narrative Threads project.
CANNING DOCK
National Museums Liverpool
Remagining a public gateway exploring the Transatlantic Slave Trade and its legacies through co-creation and commoning. Working alongside Creative Partners 20 Stories High, Squash and Writing on the Wall; Asif Khan Studios and The Place Bureau. As part of Narrative Threads.
2020 - 2021
BOLDLY BRUM
A Story of Change, Birmingham Museums
Changing the role of museums and their relationship to communities through
mass participation. A Narrative Threads project.
Working with a major UK institution to
explore a world of many worlds and relational interpretation through the creation of motivational and intersectional audience segmentation. A Narrative Threads and Place Bureau project.
A research lab at CRASSH, University of Cambridge
Bringing people, ideas and creative practices together to think about how life might be lived differently in a rapidly changing world.
2020 - 2022
BEYOND THE FRAME
The Courtauld Gallery
Re-framing voice and perspective working with key stakeholders and curators. A Narrative Threads project.
2018 - 2022
INSPIRING PEOPLE
National Portrait Gallery
Re-thinking what it means to be the nation's family album. A Narrative Threads project.
2016 - 2018
AN EPIC EXPERIENCE
Painted Hall, Old Royal
Naval College
A geniunely inclusive design created by an inspiring group of people, including the ORNC, the Accessibility Panel and Simon Leach Design.
2015
AUDIENCE-FOCUSED
Narrative Threads Collective
Co-founded the collective with Catherine Morton to establish a new way of generating museum interpretation, putting audiences at the heart of all we do.
PLEASE GET IN TOUCH!
If you'd like to know more, please get in touch!
